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== Foundation and early philosophy (1906β1914) == Vincenzo Lancia, a former racing driver for Fiat, founded the company in Turin with the ambition of producing technically superior motorcars rather than mass-produced vehicles. Early Lancia models were characterised by: * Lightweight construction * High-revving engines * Mechanical precision * Attention to balance and handling The company adopted a naming convention based on letters of the Greek alphabet, a practice that would continue for decades. Pre-war models introduced before the First World War included: * [[Lancia Alpha]] * [[Lancia Beta]] * [[Lancia Gamma]] * [[Lancia Theta]] The Theta, introduced in 1913, became the first European production car to be equipped as standard with a complete electrical system. ----
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